Posts Tagged ‘search’
Google’s latest search endeavor has been unveiled and is called “Google Instant”. Like its name suggests, its Google but with “instant” search results. (First news of this functionality can be found back in August when I blogged about dynamic real time search results secretly rolled out to selected web users.
Google reports that “Instant” will save internet users around 2-5 seconds per Google search however SEO agencies are now in panic mode as it may result in search rankings focused on page 1 no longer having the same impact as they did previously. It’s too early to tell what impact this major change will have on your website traffic or for pages appearing outside of the top 10 results and/or user search behavior.
The digital writing is on the wall for any old-school SEO methods that focused entirely on page 1 rankings as the be-all-and-end-all of online optimisation. How do you think Google Instant will impact search?
Subject to popular belief (and a few expired NDA’s) Google is working on a real time search experiment.
The current search engine page to test this feature appears to be located at http://www.google.com/realtime?esrch=RealtimeLaunch::Experiment and the reason for doing this is explained by Google.
“[Why do this?] We focused on bringing relevance to the freshest information on the web. Our goal was to provide real-time content from a comprehensive set of sources, integrated right into your usual search results… we’ve also added updates content to Google Alerts, making it easy to stay informed about a topic of your choosing.”
Learn more about Google’s Real Time Search by watching the official video below:
Today’s “WTFIGD” (WTFisGoogleDoing) comes from SEO consultant Rob Ousbey after he identified live updates of search results for each keystroke he made during a Google search.
Google confirmed (to TechCrunch) that the above video is in fact real. Sources familiar with Google product developments could not say whether this functionality would be rolled out imminently however production roll-out may be on the cards.
For those who don’t understand the ramifications of this on the internet world, they are hugely significant. As this is the first documented evidence that this functionality exists its clearly being rolled out to only a few internet users to test its application and user experience. Stay tuned for more search engine news!