Posts Tagged ‘SEO’
The winner of the 2011 Australian X-Factor is Reece Mastin
(according to Google Insights)
The finale of X-Factor Australia 2011 is on tonight and I pondered “Can Google Insights Predict the Winner of X-Factor Australia 2011?”
Of the 3 remaining contestants, only two of them have significant search popularity online.
Google AdWords – Local Australian Search Volumes

Google Search – Approx Number of Pages
Using the assumption that the most popular of the three should be the most discussed online also.
Google Returns the following search results (approx number of pages)

Google Insights
While Google Insights also reports that the majority of search traffic was for Reece Mastin there is a recent spike in interest for Johnny Ruffo.
Note - The ‘Rising Searches’ and ‘Top Searches’
X-Factor 2011 Google Search Volume
If the public opinion vote is accurate and search interest is similar to the number of votes a contestant receives then it looks as though Johnny Ruffo will just pip Reece Mastin for the 2011 X-Factor title (with an Andrew Wishart a clear 3rd place.
However, if Adwords historical search data is to be trusted then Reece Mastin should win.
Now lets look at Google Trends – The winner of the 2011 Australian X-Factor is Reece Mastin

But wait theres more, Social Media (like The Twitter and the Facespace!)




Facebook Stats
Reece Mastin:
25,840 like this
3,528 talking about this
Johnny Ruffo:
4,191 like this
1,422 talking about this
Andrew Wishart
4,310 like this
1,570 talking about this
The consensus appears to be Reece Mastin to win the competition despite some late Google Insights data indicating Johnny Ruffo.
Based on social media alone (Facebook) Reece will win and this is confirmed by Google Trends and the Google Keyword Tool.
Andre Wishart must have a strong off-line fan base of sms voters as his online trend and search performance is weak.
The winner of the 2011 Australian X-Factor is Reece Mastin
Every SEO consultant knows that uniting content under one domain is an advantage and using sub-folders in place of sub-domains is preferred. But What if two sites exist on two different servers?
A reverse proxy can make the technical implementation of this quite simple. With that one change, the URL http://blog.slingshotseo.com/ becomes http://www.slingshotseo.com/blog/.
By acting as a content broker, your master server acts as a proxy to the content of your other servers. Multiple CMSs, databases and even platforms can be used, while all appearing to come from the same domain!

Google’s latest search endeavor has been unveiled and is called “Google Instant”. Like its name suggests, its Google but with “instant” search results. (First news of this functionality can be found back in August when I blogged about dynamic real time search results secretly rolled out to selected web users.
Google reports that “Instant” will save internet users around 2-5 seconds per Google search however SEO agencies are now in panic mode as it may result in search rankings focused on page 1 no longer having the same impact as they did previously. It’s too early to tell what impact this major change will have on your website traffic or for pages appearing outside of the top 10 results and/or user search behavior.
The digital writing is on the wall for any old-school SEO methods that focused entirely on page 1 rankings as the be-all-and-end-all of online optimisation. How do you think Google Instant will impact search?

Subject to popular belief (and a few expired NDA’s) Google is working on a real time search experiment.
The current search engine page to test this feature appears to be located at http://www.google.com/realtime?esrch=RealtimeLaunch::Experiment and the reason for doing this is explained by Google.
“[Why do this?] We focused on bringing relevance to the freshest information on the web. Our goal was to provide real-time content from a comprehensive set of sources, integrated right into your usual search results… we’ve also added updates content to Google Alerts, making it easy to stay informed about a topic of your choosing.”
Learn more about Google’s Real Time Search by watching the official video below:



